Limited Availability — Study Ends April 17
AI Search Study: How People Choose Local Businesses with ChatGPT
Help us understand how people use AI tools like ChatGPT to search for and select local service-based businesses.
15-30 minutes
Plantsville, CT
$25 VISA Gift Card
What You'll Do
You will participate in an AI guided search session researching service-based businesses in categories you're curious about.
Search for a Local Service
Use ChatGPT to search for a local service of your choice.
Enter Natural Prompts
Type prompts naturally as you would at home.
Review & Evaluate Results
Assess the AI-generated results and recommendations.
Select a Business to Contact
Choose a business you would consider hiring.
We Will Observe
The prompts you use
How many prompts it takes to reach a decision
The time required to complete your search
How satisfied you are with the results
The Study Process
Four simple steps to complete your participation.
1. Schedule Your Session
Choose a convenient time. Available days: Monday, Wednesday, or Friday. Time slots: Between 12:00 PM – 5:00 PM. Duration: 15–30 minutes.
2. Pre-Survey
Complete a short survey including basic information, your familiarity with AI tools, your typical search habits, and the type of service you'll search for.
3. Participate In-Person
Visit us at 409 Canal St, Plantsville, CT 06479. Complete your search session while we record prompts used, time spent, and your decision-making process.
4. Exit Survey
You will answer questions about your search experience: Did you accomplish your goal? Were you satisfied? What factors influenced your decision?
What We're Measuring
User Behavior with AI Search.
Prompt Patterns
How users structure their AI queries.
Prompts Per Search
Number of attempts to find results.
Time to Completion
Duration of the search process.
Accuracy of Results
Relevance of AI recommendations.
User Satisfaction
Overall experience rating.
Decision Criteria
Factors influencing business selection.
Get Rewarded for Your Time
Receive a $25 VISA gift card upon completing your session. Limited time slots available. Study ends April 17.
Who Can Participate
Must have used ChatGPT before.
Must be able to attend in person.
Comfortable being documented for the study.
Frequently Asked Questions
Do I need prior experience with AI?
Yes. Participants must have used ChatGPT before to participate in this study.
How long does the study take?
Each session lasts approximately 15–30 minutes, depending on your search process.
Do I need to bring anything?
No. All equipment will be provided on-site. Just bring yourself!
Is this study in person or remote?
This is an in-person study conducted at our Plantsville, CT office at 409 Canal St.
How will I receive my incentive?
You will receive a $25 VISA gift card immediately after completing your session.
What type of services will I search for?
You will select from a list of service-based businesses during the pre-survey. Examples include home services, healthcare providers, restaurants, and more.
Schedule Your Session
*Please wait for the calendar software to load.
Location
Available Days
Monday, Wednesday, Friday
Time Slots
12:00 pm - 5:00 pm
Session Duration
15-30 minutes




