Limited Availability — Study Ends April 17

AI Search Study: How People Choose Local Businesses with ChatGPT

Help us understand how people use AI tools like ChatGPT to search for and select local service-based businesses.

Clock

15-30 minutes

Map pin

Plantsville, CT

Gift box

$25 VISA Gift Card

What You'll Do

You will participate in an AI guided search session researching service-based businesses in categories you're curious about.

A magnifying glass icon.

Search for a Local Service

Use ChatGPT to search for a local service of your choice.

A icon of a stylized keyboard showing keys and a space bar.

Enter Natural Prompts

Type prompts naturally as you would at home.

A icon of a computer monitor displaying a document with three checkmarks next to horizontal lines.

Review & Evaluate Results

Assess the AI-generated results and recommendations.

A scalloped-edge badge icon featuring a checkmark in the center, representing verification or approval.

Select a Business to Contact

Choose a business you would consider hiring.

We Will Observe

Circle

The prompts you use

Circle

How many prompts it takes to reach a decision

Circle

The time required to complete your search

Circle

How satisfied you are with the results

The Study Process

Four simple steps to complete your participation.

A calendar icon featuring a flat design with two small tabs at the top.

1. Schedule Your Session

Choose a convenient time. Available days: Monday, Wednesday, or Friday. Time slots: Between 12:00 PM – 5:00 PM. Duration: 15–30 minutes.

An icon showing a list with three checkmarks next to three horizontal lines.

2. Pre-Survey

Complete a short survey including basic information, your familiarity with AI tools, your typical search habits, and the type of service you'll search for.

An icon of a magnifying glass positioned over a web browser window.

3. Participate In-Person

Visit us at 409 Canal St, Plantsville, CT 06479. Complete your search session while we record prompts used, time spent, and your decision-making process.

An icon of a rectangular doorway with an arrow pointing right, signifying an exit.

4. Exit Survey

You will answer questions about your search experience: Did you accomplish your goal? Were you satisfied? What factors influenced your decision?

Meet Your Interviewers

What We're Measuring

User Behavior with AI Search.

Circle
Prompt Patterns

How users structure their AI queries.

Circle
Prompts Per Search

Number of attempts to find results.

Circle
Time to Completion

Duration of the search process.

Circle
Accuracy of Results

Relevance of AI recommendations.

Circle
User Satisfaction

Overall experience rating.

Circle
Decision Criteria

Factors influencing business selection.

Get Rewarded for Your Time

Receive a $25 VISA gift card upon completing your session. Limited time slots available. Study ends April 17.

Who Can Participate

Circle

Must have used ChatGPT before.

Circle

Must be able to attend in person.

Circle

Comfortable being documented for the study.

Frequently Asked Questions

  • Do I need prior experience with AI?

    Yes. Participants must have used ChatGPT before to participate in this study.

  • How long does the study take?

    Each session lasts approximately 15–30 minutes, depending on your search process.

  • Do I need to bring anything?

    No. All equipment will be provided on-site. Just bring yourself!

  • Is this study in person or remote?

    This is an in-person study conducted at our Plantsville, CT office at 409 Canal St.

  • How will I receive my incentive?

    You will receive a $25 VISA gift card immediately after completing your session.

  • What type of services will I search for?

    You will select from a list of service-based businesses during the pre-survey. Examples include home services, healthcare providers, restaurants, and more.

Schedule Your Session

*Please wait for the calendar software to load.

Available Days

Monday, Wednesday, Friday

Time Slots

12:00 pm - 5:00 pm

Session Duration

15-30 minutes